Dear ,
It's called "The Yeezy Effect"
And if you don't believe it's real…
Just take a look at Adidas' stock chart...
After debuting its first collaboration in 2015, the Yeezy brand has helped Adidas stock soar by more than 350%. It's made Kanye West a billionaire, and now we're waiting to see if he can replicate the success with struggling retailer, The Gap (GPS).
On Friday it was confirmed that the YEEZY brand and the GAP struck a 10-year creative partnership, with the first piece set to drop in 2021.
And despite the bloodbath in the market on Friday, GPS shares shot up by 18.8% and closed at $12.07.
How much of an impact should this have on GPS shares?
The only opinion I care about it is…
… what the smart money is doing.
And based on the looks of it…
They were getting after GPS calls.
You see, on an average day, we'll see about 5,500 calls of GPS trade.
However, more than 218K traded.
That's 3,965% above average volume.
And while the stock closed well off its intraday high of $14.45…
That didn't stop some option players from going in and buying calls…
More than 5K call contracts of the $12.5 strike expiring on July 2nd traded.
8 minutes before closing the bell…
A trader came in and bought
1501 Jul 2nd $12.5 Calls Spending $0.68 Per Contract A Total of $102K In Premium
They paid above the best offer price to ensure they got filled on the order… Talk about being aggressive.
To me that's "a tell"
And one I talk about in options flow masterclass.
If you have not registered for it—do so here.
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Kyle Dennis |
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