Google is doing its part to feed starving artists.
The search giant has set aside a pretty sizable chunk of change to pay news organizations for their content. Considering Google is having its way with news outlets at the moment and not paying a dime, "sizable" is probably an understatement.
Not only will they be getting paid, but the publishers will be able to curate the content before it even gets to Google's platform. Read: pump it full of clickbait.
So, how badly do they want the news?
The Alphabet-owned search company has set aside $1B over the next three years to be distributed to its news partners. After that three years is up, the program can be extended. Or not. Remember that when you're covering Google antitrust allegations, publishers.
In exchange for some of those sweet, sweet, search bucks, publishers will provide blurbs to Google's new news program, News Showcase. They'll also provide some access to paywall protected articles. That, ladies and gentlemen, is what we call a 'value add' in the industry.
What's that now?
Google News Showcase, similar to Apple News, launched in Germany yesterday. It will show branded stories curated by partner publishers with timelines, bullets, and related news articles. Just in time for everyone to start arguing over its validity before the election.
Answering the call
In the past, Google and other news aggregators have caught flak from publishers saying that the platforms take their content and benefit off it without paying for the rights. In Google's defense, if someone wants to find your opinion piece on The Des Moines Daily Register, they're probably going to Google to find it.
The bottom line...
But that isn't the only trick Google has up its all-knowing sleeve. For starters, the company announced its new Pixel 5 flagship phone. The new device is 5G ready, so all those "YouTube" videos you're always watching in the stall at work will load faster. It's Google's first foray into 5G. So if you start to develop a cough soon after picking up one of these bad boys, you'll know why.
The other product that has people talking is Google's new Chromecast. The upgraded streaming device finally comes with a remote, but more importantly, includes what Google calls Google TV. Real f*cking original.
With Google TV, you can aggregate all of your owned streaming services on a single screen, including Google's YouTube TV for live content. Not unlike what Roku and Apple have been doing for the last decade.
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