Hey there guys and gals, The brain is a funny thing. What sticks out in our memories more is pain over pleasure… And before you ask this is NOT a 50 Shades of Grey book club you have stumbled upon. Take finding $20 on the street. Pretty awesome, right? Free money! Now take opening your wallet and finding the $20 you saved for the cash-only parking is gone… A sudden mood change that might have you dropping a 4 letter bomb. I bet losing that $20 would stand out a lot more than the same amount found on the street. This doesn't mean you are a Negative Nancy or Debbie Downer. It doesn't even mean that you are a pessimist. It means that you are feeling 100% normal emotion and it's called loss aversion. And most of us live and die by this very act that could be stock blocking your account, See many would prefer NOT to lose money over FINDING IT. This requires a deep dive down into the human psyche to discover the meaning behind this tendency to avoid loss. Revealing why we act a certain way when our own hard-earned money is at stake…. Especially with trading. 
When studying the psychology behind what fuels traders (behavioral finance) an interesting tidbit was uncovered. Loss aversion was found to be a common issue when it comes to traders and others in the industry. Not only were feelings of loss the more dominant but in a 1979 study by 2 psychologists, the weight of that loss is felt 2.5 times more than a gain. Want the ugly truth? Loss aversion could be affecting you AND your trading…. It's a psyche almost every trader out there battles with. It's the awful thing that sneaks in and disrupts a trader's rational thinking. It can deter trading. Worst case scenario causes a trader to walk away from trading forever The perfect storm of loss aversion is triggered by a trader taking a loss. This loss lingers… festering… haunting the brain with is pain. Causing the trader to dwell on future trades, thinking "What if this one is a loser too?" The reality of it is every trader has losing trades. But those losses shouldn't be holding you back. So what to know what you can do to lobotomize loss aversion from your brain? Well, accept that it's a natural human instinct that needs to be managed and not murdered. It is something be conquered not removed and it all comes down to acceptance. My secret is trading with a plan and strategy in place. Especially as I navigate this volatile market we are currently waging war against. I also never trade blindly. Every trade I go into I've gone full Sherlock Holmes on. Researching. Looking for patterns. Mapping out my entrances and exits. Putting my ear to the ground listening for market whispers. My trades are formulated like plans of attack rather dumb luck some traders try to fly by. Another practice I use to manage my loss aversion is a trading journal. No, I'm not talking about the Dear Diary montage from angsty teen movies. I'm talking about my trading records. Showing what I did. What I planned on. And just how it played out. This way when that tingly feeling of loss aversion rearing its ugly head I can reflect on my system. A little 1 on 1 intervention you could say to check myself. Which is why I want your attention. I want to show you how to identify these opportunities. The easiest way I know how to teach you is by providing you with my One Trade Once Daily Blueprint. You can grab Daily Strike right here, and you'll discover what disciplined trading really looks AND feels like. All while seeing how I close gains of 49%, 64%, and 91% in as little as 1 day
Jason Bond
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