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At Record Lows, Is This Stock a Steal?

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Now at Record Lows, Is This Former Highflier a Steal?

Jody Chudley, Contributing Analyst, The Oxford Club

Jody Chudley

Very few companies' stock prices benefited more from the pandemic than exercise equipment manufacturer Peloton Interactive's (Nasdaq: PTON).

Peloton has a two-pronged business model.

First, the company sells customers fitness equipment in the form of exercise bikes, treadmills and rowers.

Second, these customers pay a monthly membership fee to access Peloton's fitness classes, which they can view on a screen that comes with the exercise equipment.

The recurring revenue stream that those monthly membership payments create is all profit margin and looks very attractive to investors.

During the pandemic - with gyms closed and people locked in their homes - sales of Peloton products skyrocketed.

In its fiscal 2019, the company earned $915 million in revenue. By 2021, revenue had surged to exceed $4 billion.

Peloton's stock price exploded higher.

Over the nine months that followed the COVID-19 outbreak in the U.S., Peloton's share price jumped 738%.

Chart: Peloton's Ride Higher
 

But that was the peak. From there, everything has gone speeding downhill.

From the January 2021 top at $167, the stock price has now collapsed to below $8 - an unfathomable 95% drop!

Chart: Peloton Spins Out of Control
 

Due to the huge decline in Peloton's share price, the market valuation (enterprise value) of Peloton has fallen from a peak of $47 billion in January 2021 to just $3 billion today.

Ouch!

After a drop that large, a person has to wonder...

Have Peloton shares finally rolled into bargain territory?

IS PELOTON UNDERVALUED?
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