| MICAH LAMAR
The Little-Known Story of Apple's Wild West Beginnings
Nearly everyone knows about Apple's humble beginnings in a garage.
But few know that in the heady early days, Apple’s Founders — Steve Jobs and Steve Wozniak — built and sold illegal "blue boxes" to make money before Apple even existed.
A blue box was a device that could be used to make free long-distance phone calls. It worked by mimicking the tones that were used by telephone operators in those days to connect calls. Blue boxes were illegal because they allowed people to make free calls without paying for them.
As electronics and technology enthusiasts, Jobs and Wozniak saw the blue box as a way to make money and have fun. They built the blue boxes themselves, and they sold them to friends and acquaintances.
The blue box was a risky venture, but it paid off for Jobs and Wozniak. In fact, Jobs’ biographer quotes him as saying, “If it hadn’t been for the Blue Boxes, there wouldn’t have been an Apple. I’m 100% sure of that.”
He went on to say that the blue boxes gave them confidence to believe that they could succeed.
It's a remarkable story, especially when you consider that the pair would go on to found what would later become the biggest company in the entire world. Bigger than household names like Facebook, Google, Amazon, Google and even the mighty Microsoft.
It’s stories like this that remind me that from its very early days, Apple had innovation and “outside the box thinking” in its DNA.
That’s why even though some people think all of Apple’s biggest gains are past, I dedicated more than 10 years of my life to studying AAPL.
And what I discovered is that this legendary ticker goes through a series of little-known“profit cycles” that repeat.
If you want to hear more about these “profit cycles”, I’m going LIVE today at 4pm Eastern and you can reserve your spot by clicking here.
Hope to see you there!
— Micah Lamar
P.S. If you’ve ever thought “I wish I had gotten into AAPL in the 90s… It’s too late to get in now”, you’re going to want to see this. Join me here. | | | | |
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