| In April 2010, Citigroup (NYSE: C) spun out financial services company Primerica (NYSE: PRI). Since that point, Primerica's stock has absolutely thrashed the total return of the S&P 500. The chart below is an investor's dream! From the time Primerica went public through today, the S&P 500 has generated a terrific return of 387%. Meanwhile, Primerica has generated a total return for shareholders in excess of 1,000%. Simply outstanding! Through a network of more than 130,000 licensed North American sales representatives, Primerica sells life insurance, mutual funds and other financial products for third parties. The company's clients are, for the most part, households that have under $100,000 in annual income. These people are often in need of help with retirement planning and frequently have inadequate life insurance policies. That's why roughly 60% of Primerica's income comes from its term life insurance business. And the other 40% comes from selling investment and deposit products. The company's salespeople are aggressive. They are commission-based and effective. And we can see clear proof of that in Primerica's earnings per share (EPS), which have increased fourfold over the past decade. This growth in EPS is what has driven Primerica's stock outperformance. But it's the secret weapon Primerica has used to turbocharge its EPS growth that has been the real star. Keep reading to find out what it is. |
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