I never expected to learn a lifelong financial lesson from ugly Christmas sweaters... Believe it or not, something I watched on Beyond the Tank has stuck with me for years.
Nobody Buys Midgrade Gas
By Briton Hill, analyst, Chaikin Analytics
I never expected to learn a lifelong financial lesson from ugly Christmas sweaters...
Believe it or not, something I watched on Beyond the Tank has stuck with me for years.
In the episode, Robert Herjavec was revisiting what had become one of his most successful investments on the hit NBC show Shark Tank. It was a company called Tipsy Elves.
The company makes what it calls "high end" ugly Christmas sweaters. The sweaters boast garish and cheeky Christmas designs...
For example, one sweater includes holsters for beer cans. Another has flashing lights on a tree and reads, "Get Lit."
The idea was a hit. The company's sales soared from roughly $800,000 annually to more than $7.5 million after Herjavec's investment.
That's where the lifelong lesson comes in...
In pursuit of growth, the company's founders then considered introducing a mid-tier product. They figured consumers would want the still nice, but more accessible sweaters.
For the first time ever, Marc Chaikin and Dr. David Eifrig have teamed up to discuss an urgent new market development. You'll find out whether three of America's most popular stocks are set to soar – or plummet – in the next 30 days. You may own or plan to buy at least one of them... and each has the potential to make or save you thousands. Don't miss this: Click here for three free stock predictions.
Days ago, the U.S. government took the first step toward creating its own cryptocurrency… a "federal bitcoin." The U.S. Treasury and 120 banks have already signed up. If you get positioned immediately, you could make 3,050%. Click here to learn more.
Specifically, he told them to stay on the low or high end of pricing. As he explained...
The middle ground gets killed.
His message was simple...
To succeed in business, you need to market products as cheaply as possible or as a luxury option. "Middle ground" pricing doesn't attract as many consumers.
Now, that may surprise you...
Many people – including plenty of successful businesspeople – assume most consumers are Goldilocks shoppers. They want better quality than the bargain basement implies, but the top-shelf goods are too rich for their blood. So they buy the mid-tier option.
But as it turns out, that's all wrong. And you don't have to take my or Herjavec's word for it.
Just drive to a nearby gas station...
Almost every gas pump has low-, mid-, and high-octane options. And based on human behavior, you might expect that many consumers would go for the mid-tier octane.
But almost nobody does. Take a look...
Midgrade gas is by far the worst seller. Right now, fewer than 1% of motorists fill up with it. More consumers choose the polar ends of regular and premium gas.
It turns out that shoppers come in two types...
First, we have the budget shoppers. They want to get things done as cheaply as possible. And on the other extreme, we have the luxury shoppers. They'll spend just about anything to get what they want.
People who can afford it want "high end" items. These consumers naturally associate high cost with "luxury" – even if it's not always the case.
The market for luxury items is ever-growing. And it should come as no surprise that one of the world's richest families right now owns a luxury-goods behemoth...
I'm talking about the Arnault family, which owns luxury fashion house LVMH (LVMUY). Their net worth is an astonishing $240 billion.
But what's even more impressive is how the company has grown over the past two years. LVMH is climbing steadily while the broad market S&P 500 Index is still working to eclipse its 2021 highs.
LVMH previously peaked in August 2021 at around $170 per share. It hit a new all-time high of $199.59 per share just this month. That's roughly 17% higher than its 2021 high.
So remember, next time you see a seemingly frivolous product come to market...
Nobody buys midgrade gas.
And the "nobody needs that" luxury good might be an investment opportunity in disguise.
Good investing,
Briton Hill
Market View
Major Indexes and Notable Sectors
# Hld: Bullish Neutral Bearish
Dow 30
+0.55%
11
17
2
S&P 500
+0.45%
197
253
49
Nasdaq
+0.16%
61
34
4
Small Caps
+0.24%
659
970
313
Bonds
-0.36%
Energy
+1.61%
0
21
2
— According to the Chaikin Power Bar, Large Cap stocks and Small Cap stocks have become strongly Bullish.. Major indexes are all strongly bullish.
* * * *
Sector Tracker
Sector movement over the last 5 days
Energy
+5.38%
Health Care
+3.69%
Utilities
+3.33%
Financial
+3.01%
Staples
+2.51%
Real Estate
+1.33%
Materials
+0.80%
Industrials
+0.72%
Information Technology
-1.01%
Communication
-1.84%
Discretionary
-2.01%
* * * *
Industry Focus
Capital Markets Services
26
38
1
Over the past 6 months, the Capital Markets subsector (KCE) has underperformed the S&P 500 by -7.63%. However, its Power Bar ratio, which measures future potential, is Very Strong, with more Bullish than Bearish stocks. It is currently ranked #5 of 21 subsectors and has moved up 2 slots over the past week.
You have received this e-mail as part of your subscription to PowerFeed. If you no longer want to receive e-mails from PowerFeed, click here.
You're receiving this e-mail at diansastroxz.forex@blogger.com.
For questions about your account or to speak with customer service, call +1 (877) 697-6783 (U.S.), 9 a.m. - 5 p.m. Eastern time or e-mail info@chaikinanalytics.com. Please note: The law prohibits us from giving personalized investment advice.
Any brokers mentioned constitute a partial list of available brokers and is for your information only. Chaikin Analytics, LLC, does not recommend or endorse any brokers, dealers, or investment advisors.
Chaikin Analytics forbids its writers from having a financial interest in any security they recommend to our subscribers. All employees of Chaikin Analytics, LLC (and affiliated companies) must wait 24 hours after an investment recommendation is published online – or 72 hours after a direct mail publication is sent – before acting on that recommendation.
This work is based on SEC filings, current events, interviews, corporate press releases, and what we've learned as financial journalists. It may contain errors, and you shouldn't make any investment decision based solely on what you read here. It's your money and your responsibility.
Post a Comment
Post a Comment