| Pushing Ahead When All Others Have Failed Nobody understands earnings data more than Len Zacks. Remember he is the one who uncovered the power of earnings estimate revisions that is the cornerstone of the Zacks Rank for stocks and its +24.2% average annual return. So several years ago, our executives met with him to start this project to find a reliable earnings whisper number. He told us not to waste our time. Why? He cited numerous such projects undertaken by other leading researchers over the years. Each time they tried and failed. In fact he shared with us his previous efforts that also ended in futility. He said emphatically: "I can tell you with 70% accuracy which stocks are more likely to beat estimates. But beating estimates and the share price moving higher are two very different things." Certainly you know what he's saying. How many times have you owned a stock that supposedly beat estimates and yet the price went down afterwards? (Too many times is the answer...we've all been there). They pleaded with him to try once again. He begrudgingly accepted the challenge with the help of others here at Zacks, like Kevin Matras, who have developed many of our most profitable trading strategies. There was very little success early on. None of the new theories were panning out. Yet the toughest part was to get sufficient new data points in place to test. When this new class of earnings data was finally installed, then things got real interesting. The Discovery of These "Whispers" What finally got us on the right track was going back to the basics of the earnings estimate philosophy at the heart of the Zacks Rank. Here are the clues: | • | Earnings estimates come from brokerage firm stock analysts. | | • | These analysts are highly motivated to create conservative estimates that can easily be beat. Why? If they have a Buy rating on a stock, and the estimates are too high, then the stock is more likely to disappoint. This would send the stock price lower and the performance on their stock ratings would be poor (leading to lower compensation). | | • | The closer to earnings season we get, the more accurate the information that goes into the estimate. | Add it all up and there is no good reason for an analyst to create a higher estimate close to the date of the earnings report unless they had a DARN GOOD REASON. Focusing in on those estimates closest to the earnings announcement is where we found the "whisper that becomes a scream"...a clear indication from the analyst community about specific stocks more likely to beat earnings by a wide margin. And most importantly, rise on that news. Where to Find The Best Surprise Stocks I can't share all the details of the secret formula with you, but our system relies on two under-utilized signals coming from the brokerage analyst community. These two whispers are then layered on top of other time-tested elements such as the Zacks Rank and Zacks Industry Rank to find only the best stocks… in the best industries… with the best chances of beating earnings and quickly rising in price. We're in the early days of an energetic new bull market. I believe this could be one of the most profitable earnings seasons in years – if you know which stocks to get into before they report their numbers. I invite you to check out our Zacks Surprise Trader. For just $1, you'll receive our precise whisper trading signals through the heart of this earnings season. Our recent recommendations have jumped +10.6%... +24.0%... even +46.6% in as little as 2 days.¹ I plan to add a new surprise stock every day this earnings season, including an exciting pick on Monday morning. Don't miss your chance to beat Wall Street to the punch and make the most of the potential double-digit price pops. Our signals predict big positive surprises and they've been right more than 80% of the time. Another reason to look into this right away is that you are also invited to download our just-released "Early Warning Alert" report. It reveals Stocks to SELL Before They Report Earnings in the Coming Week. Our strategy works both ways, and you can use this report to avoid companies that are likely to report negative surprises. The deadline to get into the portfolio is midnight Sunday, July 16. See our Surprise Trader stocks now » Wishing you great financial success,  David Zacks Strategist
Dave Bartosiak is Zacks' resident earnings surprise expert. He selects stocks and delivers commentary for our Surprise Trader portfolio. |
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