| MICAH LAMAR
Apple's Phoenix Moment: The 90s Resurgence
I want you to imagine a company teetering on the edge. Despite its past glories, the recent years have been a relentless storm of challenges.
Then, on March 28, 1996, a chilling message is sent to Wall Street:
The company is set to report a staggering after-tax loss of $700 million for its most recent quarter.
An alarming $1 billion in unsold products accounts for over half of this loss.
For most companies, this would be the final nail in the coffin.
But this isn't just any company — This is Apple we’re talking about.
Yes, the behemoth we now recognize as the world's most valuable company faced its darkest hour in the 1990s.
On the brink of bankruptcy, Apple's future looked bleak. But destiny had other plans.
Let's delve into the remarkable turnaround of Apple during this tumultuous period…
Including the pivotal role of Steve Jobs' return, setting the stage for Apple's ascent to tech supremacy.
1. The Backdrop: A Series of Missteps
The early 90s saw Apple grappling with internal strife, a lack of clear direction, and fierce competition from Microsoft's Windows 95. Their product line was confusing, with a myriad of similar-looking Macs that perplexed consumers. The company's market share was dwindling, and it seemed like Apple had lost its innovative edge.
2. The Return of the Prodigal Son
In 1997, in a twist of fate, Apple acquired NeXT, bringing back its co-founder, Steve Jobs. Initially returning as an advisor, it didn't take long for Jobs to take the reins. His first order of business? Streamlining the cluttered product line and re-establishing Apple's identity.
3. The iMac Revolution
One of Jobs' first major product launches upon his return was the iMac in 1998. With its unique translucent design and user-friendly interface, the iMac was a breath of fresh air. It wasn't just a computer; it was a statement. The iMac's success was a clear sign that Apple was regaining its touch.
4. Rebuilding Bridges: The Microsoft Deal
In a move that shocked many, Steve Jobs announced a partnership with Apple’s chief rival — Microsoft — in 1997. Bill Gates’ company would go on to invest $150 million in Apple and commit to producing Microsoft Office for the Mac for the next five years.
This alliance not only provided Apple with a much-needed cash infusion — but with the backing of the dominant tech company, it also signaled to the world that Apple was once again a force to be reckoned with.
5. Setting the Stage for the Future
With Jobs at the helm, Apple introduced a series of innovations, from the iPod in 2001 to the iTunes Store in 2003. These weren't just products; they were the foundation of an ecosystem. Apple was no longer just a computer company; it was positioning itself as a digital lifestyle brand.
In retrospect, Apple's journey through the 90s is a testament to its resilience and ability to reinvent itself. From the brink of collapse to laying the groundwork for future dominance, Apple's story is a masterclass in corporate revival.
As we've seen, even in its darkest moments, Apple's core vision and relentless drive set it apart. It's this indomitable spirit that has seen Apple not only survive but thrive, reaching unparalleled heights in the tech world.
For any investor, this is a story of inspiration, a tale of a phoenix rising, and a lesson in the power of vision, leadership, and perseverance.
And for someone like me, who’s spent the past decade studying Apple stock…
It’s a reminder of why I set out to invest incredible amounts of time and energy getting to know this very special stock in such an intimate way.
See, Apple stock is as unique as the company itself.
And my decade-plus study of AAPL has revealed that the stock goes through certain little-known profit cycles.
Now, I’ve been playing these profit cycles to my advantage for a long time.
But one thing has always bugged me…
See, when a profit cycle starts, I can only place a single trade… and let it ride until the cycle completes.
That usually takes 4-12 weeks.
And because those cycles can take 4-12 weeks, it means a maximum of 12 trades per year.
I think you can see where I’m going with this…
While the gains have been great, I’d like to see more trades!
That’s where my latest innovation — Perfect Income Trade — comes in.
By pairing Apple’s little-known profit cycles with a unique twist on an income trade…
I’m able to place a new trade every single week a profit cycle is active.
This means a whole lot more trading!
And the gains? They’re completely unheard of in the world of income trading…
I recently went LIVE with a group of Apple investing fanatics like yourself… to pull back the curtain on this groundbreaking new technique.
And the reaction was absolutely mind blowing.
In fact, we’ve had such a strong response that my publisher has added an encore event today at 4pm Eastern!
And I’d love for you to join me LIVE.
If anything I’ve said here has perked your ears up even just a little bit, you owe it to yourself to join me later today…
But I urge you to click here to reserve your spot before they all fill up.
I can’t wait to share this with you.
— Micah Lamar | | | | |
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