How the company is gaining an edge against its biggest rival…
Lowe's Vs. Home Depot
Editor's Note: Today's issue of TradeSmith Daily comes from Andy Swan, Senior Analyst of Derby City Insights. Andy has been watching the battle between two home improvement companies and has new proprietary data to share that shows which one may be the better buy.
When something goes wrong at home, you're either going to Lowe's Companies Inc. (LOW) or you're going to Home Depot Inc. (HD).
There aren't many other options when two companies control an entire market. The home renovation "duopoly" has nurtured a long-standing rivalry between LOW and HD.
While they vie for customers, our social media machine gives us an invaluable investing edge: We can see which brand is winning over consumers in real time. And we can use that intel to make winning trades.
As recently as April, Home Depot had a clear advantage over Lowe's with consumers, especially in Consumer Happiness.
But the playing field has become particularly treacherous for these home renovation stocks.
Mortgage rates are skyrocketing to decade-highs and home sales are dwindling.
But as the late great real estate tycoon Louis Glickman once said, "The best investment on earth is earth." Or in this case: home.
And America seems to be taking that wisdom to heart.
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Despite the barrage of macro headwinds facing consumers, home renovation mentions are on the rise again — gaining 12% year-over-year:
And our recent data now shows Lowe's Consumer Happiness reversing course in a dramatic way — increasing by as much as three points year-over-year.
That gives Lowe's a decided advantage over Home Depot in a key long-term growth indicator.
But is it enough to crown a new home renovation market leader?
I sat down to answer that question for you today in a special video update.
Take care,
Andy Swan Co-Founder, Derby City Insights
P.S. This free report was first featured in Derby City Insights. To make sure you always know what's happening on Main Street before it becomes news on Wall Street and the investable moves to make, click here.
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TradeSmith is not registered as an investment adviser and operates under the publishers' exemption of the Investment Advisers Act of 1940. The investments and strategies discussed in TradeSmith's content do not constitute personalized investment advice. Any trading or investment decisions you take are in reliance on your own analysis and judgment and not in reliance on TradeSmith. There are risks inherent in investing and past investment performance is not indicative of future results.
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