Sports News
 | Edition #880 September 15 |
From The Gist Team |
Good morning!
And L'Shanah Tovah to those who celebrate. As anyone ready to enter their revenge era is wont to do, Cincinnati Bengals quarterback (QB) Joe Burrow debuted a shorter 'do yesterday. Cleveland Browns — look what you made him do.
- Hopefully, this weekend is a little kinder to the freshly coiffed QB because it's shaping up to be a sporty spice's dream.
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Quote of the Day |
 | We will not stop here. Those who fought before us deserve it, we deserve it for the effort we make every day, and all the girls and boys who today dream of being like us deserve it. We will not fail you. |
 | — Spanish women's national team star Alexia Putellas, pledging to continue the fight against abuse in soccer. One step in the right direction? Players in Liga F, Spain's top women's fútbol league, called off their strike after achieving an increase to the minimum salary. |
The Latest |
🏀 It's showtime
The GIST: Wednesday's postseason tip off was all about the favorites rising to the occasion and dominating against lower-ranked foes. But things are just getting started as the rest of the first-round matchups get underway tonight. Thrilling doesn't do it justice.
Tonight's games: First up, the No. 2 NY Liberty host the No. 7 Washington Mystics at 7:30 p.m. ET. Unfortunately, the 'Stics' season-long injury plague never truly ended — powerhouse rebounder Shakira Austin will miss the first two postseason games after reaggravating a pesky hip injury.
- With Washington's defense weakened, Breanna Stewart's Big Apple squad can pounce on the opponent that's been a thorn in their side all season long.
- Then, Satou Sabally and the No. 4 Dallas Wings take on Rhyne Howard and the No. 5 Atlanta Dream at 9:30 p.m. ET. Led by Sabally and Arike Ogunbowale, Dallas' offense is downright dangerous, so Atlanta, although buoyed by lead rebounder and blocker Cheyenne Parker, will have their hands full.
Sunday's games: The No. 3 Connecticut Sun are off to a hot start — they overpowered the No. 6 Minnesota Lynx 90–60 on Wednesday to take a 1-0 series lead. A dub Sunday at 1 p.m. ET will send Connecticut to the semis, so don't expect Alyssa Thomas and DeWanna Bonner to take their feet off the gas any time soon.
- On the flip side, if Minnesota wants to stay in contention, it'll take a big game from Napheesa Collier and a decrease in the Lynx turnovers. Chin up, squad.
- Finally, as expected, the No. 1 Las Vegas Aces cruised past the No. 8 Chicago Sky 87–59 on Wednesday. Much like the Sun, the Aces are one win away from a semifinal berth. See if the Sky can shake off their nerves and stop them Sunday at 3 p.m. ET.
📈 By the numbers
The GIST: Fridays call for celebration, so here's a breakdown of the eye-popping women's sports viewership numbers that trickled out over the last week. If you stream it…
28: As in 28%, the increase in average time spent watching women's sports in the UK so far this year, a bump largely driven by the Lionesses' deep run at the FIFA Women's World Cup.
466K: The average viewership for Tuesday's NCAA volleyball showdown between No. 4 Nebraska and No. 5 Stanford, making it the most-watched regular-season volleyball match in ESPN history. A true serve.
627K: The number of eyeballs, on average, that tuned in for each WNBA game this year, driving the league to its most-watched regular season in 21 years.
3.4M: A figure that is larger than 2.3M, and the average viewership to witness American phenom Coco Gauff win the US Open less than a week ago, just the latest example of women topping men when it comes to finals viewership at the Grand Slam. Take that, patriarchy.
🤯 Did you know?
Did you know that the most distinctive shift in sports in the last 50 years has been the rapid rise in the influence and value of female fans?*
Did you know that 80% of all consumer spending is controlled by women?**
Did you know that The GIST reaches over 700K newsletter subscribers, 85% of which identify as women or non-binary folks?
Did you know that you could grow brand love and affinity by aligning with a women-founded business that's challenging the male-dominated sports industry?
If this sounds intriguing to you or your company, let's talk.
* Data from Nielsen, ** Data from CNBC
Weekend Watching |
👟 Prefontaine Classic Diamond League Final — Tomorrow at 3 p.m. ET — CNBC and Peacock
- Americans Noah Lyles and Sha'Carri Richardson will look to cap off the track and field season in gold medal fashion when their respective 100m races take their mark in Eugene, Oregon. No pressure, no diamonds.
🎓🏈 NCAA football: Colorado State vs. No. 18 Colorado — Tomorrow at 10 p.m. ET — ESPN
- There's no shortage of shade in the Rocky Mountains this weekend as the College Gameday crew returns to Boulder for the first time since 1996.
⚽ NWSL: OL Reign vs. Portland Thorns — Tomorrow at 10:30 p.m. ET — CBS Sports
- Welcome to Cascadia rivalry weekend. With the NWSL playoffs just one month away, the stakes for Crystal Dunn's Thorns and Rose Lavelle's Reign are incredibly high as these two clubs chase the NWSL shield.
🏎️ F1: Singapore Grand Prix — Sunday at 8 a.m. ET — ESPN
- After a two-week break, the paddocks reopen in the Lion City streets, where only trash of the trash talk variety is allowed. Lights out, and away we go.
Women's sports are the moment, and Cracker Jack is joining the party with the addition of their newest team member, Cracker Jill. The iconic sports snack has found the next face of their brand from a field of nine fabulous finalists. How sweet it is.
The GIST's Picks |
Peep our squad's MVPs (Most Valuable Picks):
🏀 What to snag tix for
This college basketball game. Paige Bueckers and the UConn Huskies will travel north for an exhibition game vs. TMU this December. International love.
📅 How to stay organized
With Athena. Build a relationship with their world-class remote executive assistants to help you unlock your professional and personal potential. Accept your VIP invite today.*
💻 How to join The GIST
Apply to become our integrated marketing manager. We're looking for a detail-oriented marketing wiz to help us level the playing field. Sound like you? Apply now.
☕ What to read
This article on the 20-year history of the pumpkin spice latte. There's just something about drinking a PSL while watching football that makes fall magical.
*P.S. This is a sponsored post. Unlock your potential.
Fun & Games |
Take Your Pick | ||
 | At |  |
Miami Dolphins | New England Patriots | |
| -105 | To Win | -115 |
| Last night's Week 2 action picked up right where Week 1 left off, and this Sunday's 8:20 p.m. ET AFC East clash will surely continue the trend. Who's your pick to win it? Vote below, then tune into the biggest event in Foxborough since the Eras Tour. | ||
Miami DolphinsNew England Patriots | ||
Sports Betting Guide | ||
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Today's email was brought to you by Lauren Tuiskula, Alessandra Puccio, Marga Sison, Lisa Minutillo, and Briana Ekanem. Editing by Adrianne Dean, Emma Leishman, Lisa Minutillo, Rachel Fuenzalida, and Lindsay Jost. Fact-checking by Sara Buck. Ops by Briana Ekanem and Marga Sison. Ads by Katie Kehoe Foster, Alexis Allison, and Dee Lab. Managing edits by Lauren Tuiskula. Head of content Ellen Hyslop.
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