| Why Bitcoin and Ethereum Matter One reason investors should allocate a small amount - even 1% to 2% of their portfolios - to these "blue chips" is their staying power. Both Bitcoin and Ethereum have weathered numerous market cycles and emerged stronger each time. This resilience speaks not only to their robustness but also to the faith the investment community places in them. These "blue chips" are also increasingly being integrated into the financial ecosystem, particularly with the Bitcoin ETF (and a looming Ethereum ETF). This widespread adoption enhances their legitimacy and potential for growth. I know it's tempting to chase the potential high returns of newer altcoins. But including Bitcoin and Ethereum in your portfolio can provide a counterbalance to the high-risk nature of these investments. Diversification remains a key strategy in managing investment risk. So here's how to get started... Crypto "Blue Chips" Bitcoin and Ethereum aren't just safe havens... they're actively growing ecosystems that continue to offer significant opportunities for investors who understand their value. Consider this... Even modest investments in these cryptocurrencies have the potential to yield substantial returns over the long term. And if you're looking to get started, you can simply start small. Even a modest allocation of 1% to 2% of your portfolio to Bitcoin and Ethereum can grow significantly over time. You also need to think long-term and resist the urge to cash in on short-term fluctuations. The real value of these investments often unfolds over years, not months. And trying to "time" these volatile swings can lead to missing upside moves. And if you're looking to add more "smart risk" to your portfolio, start by allocating an overall percentage to crypto... say 5% of your total portfolio. While 4% of that 5% should be in Bitcoin and Ethereum, you can put the other 1% into "smart risk" altcoins. For new crypto investors, the goal is to have at least some exposure to this new asset class. A Quickly Growing Asset Class Crypto investors need to remember the same fundamental principles of investing: diversification and long-term vision. The crypto market, with all its allure and volatility, offers unprecedented opportunities for growth. But it also comes with its fair share of risks. By anchoring your crypto investments with stalwarts like Bitcoin and Ethereum, you're not just securing a part of your portfolio against the unpredictable swings of the market... you're investing in the very backbone of the crypto world. Remember, the goal isn't just to participate in the crypto market. It's to thrive within it, to see beyond the immediate trends and recognize the enduring value of foundational assets. Think of Bitcoin and Ethereum not as mere entries in your portfolio but as the bedrock upon which your crypto investments stand. This balanced approach will not only safeguard your investments but also position you to capitalize on the vast potential of the crypto space. YOUR ACTION PLAN We're barely scratching the surface of what's so exciting about crypto right now. In fact, there's a singular catalyst I think is about to send many cryptos soaring – starting literally days from now. That's why I'm hosting a free event on April 11 to go through everything. (I'm even giving away a crypto pick to anyone who attends.) I hope to see you there. Click here to sign up. Stay safe out there, Robert | 
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