"Europe is Harley Davidson's second-largest global market – and its new tariffs could lead to new lows for the motorcycle maker." Bryan Bottarelli, Head Trade Tactician, Monument Traders Alliance Trump's recent tariffs have been the major sticking point with markets over the last few weeks.. But there's another aspect to Trump's tariffs traders should prepare for – retaliatory tariffs. Here's one development I'm tracking… On March 20, the European Union said it will impose 50% tariffs on products, including American motorcycles, in retaliation for the 25% tariffs on steel and aluminum imports imposed by the U.S. These tariffs are expected to go into effect on April 1st. Since motorbikes are included, one company that immediately came to mind was Harley Davidson (HOG). I believe HOG could be one of the first companies affected by these trade wars. You see… Europe is Harley's second-largest global market after North America. So as prices go up, we could see many forgo buying an expensive motorcycle, and I could see HOG dropping to new 24-week lows. |
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