Growing up, things were rough in my home... I don't like to talk about it. And I'm not a fan of "I came from nothing" stories.
This New 'Buy Now, Pay Later' Deal Is Personal
By Vic Lederman, editorial director, Chaikin Analytics
Growing up, things were rough in my home...
I don't like to talk about it. And I'm not a fan of "I came from nothing" stories.
I've learned over the years that many folks portray themselves as part of the lower middle class or of limited means. And yet, they were actually a lot better off as a kid than me.
If I had to guess, I'd say that roughly half of my calories came from the local food bank. And it's safe to say, in terms of American economic mobility, I'm now an extreme outlier.
I don't want to dive too deep into my childhood. But today, it touches on an important topic...
You see, a big news story is going around about consumer financing. And this one is personal for me.
After all, it's about something as simple as buying a meal...
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Food-delivery giant DoorDash (DASH) has more than 42 million monthly active users. And most of them are in the U.S.
The industry also includes competitors Grubhub and Uber Technologies' (UBER) Uber Eats.
According to data-analytics firm YouGov, more than 28% of the U.S. population now uses a food-delivery app at least once a week. And perhaps more importantly, that number is still growing.
Now, I don't have anything against the convenience of getting food sent to my doorstep.
In fact, I used DoorDash last week when my car was in the shop.
But I bought the food with a credit card that I pay off every month. So in effect, I paid for my meal with cash.
DoorDash wants to change that...
You see, last week, the company announced a new partnership with Klarna.
If you're not familiar with Klarna, it specializes in short-term consumer financing. And now, it's working with DoorDash to bring that service to food delivery.
While announcing the partnership, DoorDash explained how it will work...
When customers reach check-out, they'll see Klarna as an additional payment option, giving them more freedom to choose how they want to pay. Options will include:
Pay in Full allows customers to pay for what they love right away using Klarna's seamless payments experience.
Pay in 4 allows customers to pay in four equal interest-free installments
Pay Later allows customers to defer payments to a more convenient time, such as a date that aligns with their paycheck schedules
Klarna Chief Commercial Officer David Sykes expanded on the idea in the news release...
Our partnership with DoorDash marks an important milestone in Klarna's expansion into everyday spending categories. By offering smarter, more flexible payment solutions for groceries, takeout, and retail essentials, we're making convenience even more accessible for millions of Americans.
In short, DoorDash and Klarna are bringing a "buy now, pay later" service to food delivery.
We don't yet know what the terms of these financing options will look like. But DoorDash and Klarna won't offer the service for nothing. It'll likely come with a high interest rate.
That breaks my heart a little...
My mother would've likely used this service if it was around when I was a kid. And that would've further chipped away at our finances.
Now, food delivery is a luxury. You do not want to go into debt just to get a bite to eat.
On the flip side, it's the kind of thing that will be very profitable for DoorDash and Klarna.
And DoorDash's stock is already thriving...
It's up nearly 19% so far in 2025 – even with the broad market down on the year. And it's "bullish" overall in our Power Gauge system.
The takeaway from this new deal is simple...
Consumers are leaning more than ever on credit in their daily lives.
It's a sign that the winds of the economy are changing. And as investors, we need to start preparing our portfolios for this new market environment.
Good investing,
Vic Lederman Editor's note: The DoorDash-Klarna deal is the latest sign of our evolving economic landscape. The signals are all around us. And it's time for action.
That's why Chaikin Analytics founder Marc Chaikin is stepping forward this week...
On Thursday night, March 27, he's hosting an urgent update on the next market crash.
Plus, during the FREE event, he'll detail a brand-new investing strategy that could significantly boost your portfolio – even if stocks plunge from here. Click here to register.
Market View
Major Indexes and Notable Sectors
# Hld: Bullish Neutral Bearish
Dow 30
+1.4%
3
22
5
S&P 500
+1.79%
48
315
135
Nasdaq
+2.04%
8
71
21
Small Caps
+2.49%
247
1163
491
Bonds
-1.03%
Consumer Discretionary
+3.46%
2
38
10
— According to the Chaikin Power Bar, Small Cap stocks and Large Cap stocks remain Bearish. Major indexes are mixed.
* * * *
Sector Tracker
Sector movement over the last 5 days
Consumer Discretionary
+3.7%
Financial
+2.16%
Energy
+1.82%
Communication
+1.46%
Industrials
+1.02%
Information Technology
+1.02%
Health Care
+0.26%
Materials
-0.6%
Real Estate
-0.85%
Utilities
-1.3%
Consumer Staples
-1.57%
* * * *
Industry Focus
Retail Services
6
65
9
Over the past 6 months, the Retail subsector (XRT) has underperformed the S&P 500 by -8.78%. Its Power Bar ratio, which measures future potential, is Weak, with more Bearish than Bullish stocks. It is currently ranked #10 of 21 subsectors and has moved down 3 slots over the past week.
Indicative Stocks
KSS
Kohl's Corporation
TSCO
Tractor Supply Compa
GO
Grocery Outlet Holdi
* * * *
Top Movers
Gainers
TSLA
+11.93%
UAL
+7.15%
AMD
+6.96%
PLTR
+6.37%
MPWR
+6.25%
Losers
HRL
-2.4%
MKTX
-2.35%
BF.B
-2.34%
IPG
-2.19%
OMC
-2.11%
* * * *
Earnings Report
Earnings Surprises
KBH KB Home
Q1
$1.49
Missed by $-0.09
EPAC Enerpac Tool Group Corp.
Q2
$0.39
Missed by $-0.01
* * * *
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