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Featured Article from MarketBeat META's Next Big Test: Previewing Its Fast-Approaching Q3 EarningsWritten by Leo Miller. Published 10/22/2025. 
Key Points - Meta Platforms will be one of three tech giants to report financials on Oct. 29. The company will look to build on its strong momentum from last quarter.
- What are the key factors investors should watch in Meta's results and commentary?
- With shares down since the company's last post-earnings spike, Meta could be in an advantageous position going into earnings.
October 29 is shaping up to be a consequential day for the stock market. Three of the world's biggest tech companies will report results after hours, creating the potential for a sizable market move. Med-X is more than a natural pesticide company – it's a fast-growing player in the $17 billion pest control industry, and it's preparing for a major leap: a potential listing on the Nasdaq under the ticker MXRX.
But here's the thing – your opportunity isn't after the bell rings. It's now. While many startups are still in development mode, Med-X has real-world traction. Review the full Med-X investment opportunity Alongside Alphabet (NASDAQ: GOOGL) and Microsoft (NASDAQ: MSFT), social media leader Meta Platforms (NASDAQ: META) will report Q3 earnings. What should investors be watching in Meta's report? Below are the key points to know. Meta Looks to Repeat Q2's Revenue Growth to Keep Up With Wall Street Meta will want to meet — or ideally exceed — Wall Street expectations for sales and adjusted earnings per share (EPS). It did so decisively last quarter, sending shares up more than 11% on July 31. Analysts currently forecast Meta will generate sales of $49.34 billion, roughly a 22% year-over-year increase, essentially matching its growth rate from the prior quarter. On adjusted EPS, analysts expect $6.74, about a 12% increase. Notably, Meta recorded adjusted EPS growth above 35% in each of the previous four quarters. Given that recent performance, these targets do not appear overly aggressive. Still, Meta will need another strong quarter to sustain revenue momentum — the ~22% figure in Q2 2025 was its highest since Q2 2024. Investors will also be watching ad-impression delivery growth and average price per ad. Markets will likely want to see these metrics at or near 10%; last quarter they were 11% and 9%, respectively. Engagement on Facebook and Instagram and any updates to expense guidance will also be important — higher-than-expected expense guidance would be a clear downside catalyst. Meta's New AI Glasses: Management Commentary Could Be Telling Concrete sales results for Meta's Ray-Ban Display AI glasses won't appear until the following quarter. The device — which adds a display and hand-gesture controls to Meta's consumer headset lineup — was released on Sept. 30, after the Q3 cutoff. Early reviews have been positive, and the product's added functionality could mark a turning point for adoption. That said, management commentary on initial demand and adoption since launch will be closely watched. Whether executives emphasize strong early uptake or downplay results will give investors an early read on whether the device can move the needle for Reality Labs. Encouraging remarks could be a modest positive catalyst for the stock. Meta Shares Trading in a Favorable Range Going Into Q3 Results Meta shares have pulled back since the post-earnings spike. Shares closed near $773 on July 31 (the day after its Q2 report) and around $732 on Oct. 20, roughly a 5% decline. Meta's forward price-to-earnings (P/E) ratio has contracted from about 27.5x to roughly 25.5x. If shares trade near or below roughly $770 heading into the release, market expectations should be more aligned with Wall Street's. When a stock rises significantly between reports, the next earnings can draw extra scrutiny; multiple expansion likely accounted for much of the prior price run-up, suggesting markets may have been pricing in stronger results than analysts expected. In those cases, merely meeting estimates can sometimes trigger a sell-off. Conversely, if the current price backdrop holds, market reaction to a clean beat or a modest miss may be less severe, which could limit downside and increase the chance of post-earnings gains. Still, Meta will need to meet or exceed estimates to avoid selling pressure — and an unexpected issue or opportunity revealed on the call can swing the stock regardless of the headline numbers. So far in 2025, Meta has delivered a strong performance, returning about 25% year-to-date. But shares have stalled recently while Alphabet has surged more than 35% over the past three months. Meta's forward P/E of about 25.5x is the lowest among the Magnificent Seven, a positioning that could help the stock heading into earnings.
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