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$5B+ in Buybacks: What DraftKings, AppLovin, and Altria Are Telling You
Written by Leo Miller. Published 11/13/2025.
Key Points
- DraftKings has doubled its buyback program to $2 billion amid a 36% decline in its share price, indicating that management believes the stock can recover.
- AppLovin has soared, and the company just announced a huge boost of $3.2 billion to its repurchase program.
- Altria Group also doubled its buyback capacity to $2 billion, while offering one of the highest dividend yields in the S&P 500.
Three well-known stocks recently made bold moves to return more capital to shareholders, with over $5 billion in new buyback authorizations announced.
These buyback announcements from DraftKings (NASDAQ: DKNG), AppLovin (NASDAQ: APP), and Altria Group (NYSE: MO) offer a window into how each company views its valuation—and where investors might find upside in today's market.
DraftKings: Doubles Buyback Authorization, Despite 36% Drop
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Once-favored consumer discretionary name DraftKings has tumbled recently.
In 2023, the online sports-betting giant saw its shares rise by a whopping 209%.
It eked out a 5% return in 2024 but is down nearly 18% year-to-date in 2025. Since the end of August, shares have lost around 36% of their value.
Investors have viewed the rise of prediction markets, particularly those introduced by Robinhood Markets (NASDAQ: HOOD) through its partnership with Kalshi, as a meaningful competitive threat. DraftKings isn't standing still: on its latest earnings call it said it plans to launch its own prediction markets offering, signaling strategic adaptability.
During the call, DraftKings also announced it would be doubling its buyback authorization. The firm's buyback capacity has risen from $1 billion to $2 billion—more than 13% of its approximately $15.2 billion market capitalization, which is notable for a growth stock.
Management indicated it expects to be "active with share repurchases over the next quarter." The sizable boost in buyback authorization, combined with the notable decline in the stock, suggests the company views its shares as attractive at current prices.
AppLovin: Adds More Than $3 Billion to Its Buyback Coffers
Shares of advertising-technology firm AppLovin are up around 84% in 2025 and more than 100% over the past 52 weeks.
Following solid results, AppLovin announced on Nov. 5 an increase to its buyback program, adding $3.2 billion to its repurchase authorization. That brings total buyback capacity to about $3.3 billion as of the end of October. While that figure equals roughly 1.6% of its approximately $201 billion market capitalization, it signals a commitment to returning capital consistently.
AppLovin spent an average of about $750 million per quarter on buybacks over the past year. If it maintains that pace, the current authorization would be nearly exhausted within a year.
The company has also reduced dilution from stock-based compensation: shares outstanding fell from 346 million to 341 million over three quarters. That's notable in tech, where dilution can often offset the benefits of repurchases.
Altria Eyes Higher Buybacks, Maintains 7%+ Dividend Yield
Altria, the world's third-largest tobacco company, has performed reasonably well in 2025, delivering a total return of about 18%.
Greater adoption of oral and smokeless tobacco products has helped offset declining cigarette volumes across the industry.
Still, shares are down nearly 6% following the company's Oct. 30 earnings release, after sales and guidance disappointed.
On Oct. 30 Altria increased its buyback authorization from $1 billion to $2 billion—about 2% of its roughly $98 billion market capitalization. The authorization expires at the end of 2026, so the company would need to ramp repurchases (potentially to around $500 million per quarter) to fully use it.
This move pairs with Altria's hefty 7.3% dividend yield, which ranks among the top five in the S&P 500. The company appears intent on returning capital to shareholders even as top-line growth slows.
Why These Buybacks Matter for Investors
DraftKings, AppLovin, and Altria are all taking meaningful steps to return more capital to shareholders. For investors, these moves reveal where each company sees value—and where shareholders might find opportunity.
DraftKings stands out for the size of its buyback relative to market capitalization and for timing, given its depressed share price. AppLovin's program focuses on preserving momentum and limiting dilution, while Altria combines a high-yield dividend with the potential to accelerate repurchases.
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