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Additional Reading from MarketBeat $5B+ in Buybacks: What DraftKings, AppLovin, and Altria Are Telling You Written by Leo Miller. Published 11/13/2025. 
Key Points - DraftKings has doubled its buyback program to $2 billion amid a 36% decline in its share price, indicating that management believes the stock can recover.
- AppLovin has soared, and the company just announced a huge boost of $3.2 billion to its repurchase program.
- Altria Group also doubled its buyback capacity to $2 billion, while offering one of the highest dividend yields in the S&P 500.
Three well-known stocks recently made bold moves to return more capital to shareholders, with over $5 billion in fresh buyback authorizations announced. These buyback announcements from DraftKings (NASDAQ: DKNG), AppLovin (NASDAQ: APP), and Altria Group (NYSE: MO) offer a clear window into how each company views its valuation—and where investors might find upside in today's market. DraftKings: Doubles Buyback Authorization, Despite 36% Drop Trump's Next Export Ban Could Reshape the Global Economy
It's not semiconductors, AI chips or quantum computers. But none of those technologies can exist without it. On January 19th, 2026, Trump is expected to ban exports of something every tech company desperately needs—forcing them all to relocate to U.S. soil. See what he's about to ban here… Once-hot consumer discretionary stock DraftKings has recently taken a serious tumble. After a blockbuster 209% gain in 2023, DraftKings eked out a 5% return in 2024 but is down nearly 18% in 2025. Since the end of August, shares have lost around 36% of their value. Investors have flagged the rise of prediction markets, especially those integrated by Robinhood Markets (NASDAQ: HOOD) via its partnership with Kalshi, as a potential threat to DraftKings. The company isn't standing still: during its most recent earnings call it said it plans to launch its own prediction-markets offering. On the same call, DraftKings said it would be doubling its buyback authorization, increasing capacity from $1 billion to $2 billion. That equates to more than 13% of the company's roughly $15.2 billion market capitalization—material for a growth stock. Management signaled it won't wait to use this capacity, saying it expects to be "active with share repurchases over the next quarter." The sizable increase in the buyback authorization, combined with the steep decline in the stock, suggests DraftKings sees its shares as undervalued. AppLovin: Adds More Than $3 Billion to Its Buyback Coffers AppLovin, one of the market's hottest ad-tech names, is up around 84% year-to-date in 2025 and more than 100% over the past 52 weeks (chart). After reporting solid results, AppLovin on Nov. 5 expanded its repurchase program, adding $3.2 billion to the authorization. That brings its total buyback capacity to about $3.3 billion as of the end of October, roughly 1.6% of its approximate $201 billion market capitalization. The move underscores a commitment to returning capital consistently. AppLovin has spent an average of $750 million per quarter on buybacks over the past year; maintaining that pace would nearly exhaust the current authorization within a year. The company has also cut dilution from stock-based compensation, with shares outstanding falling from 346 million to 341 million over three quarters—a notable accomplishment in tech, where dilution often offsets repurchase gains. Altria Eyes Higher Buybacks, Maintains 7%+ Dividend Yield Altria, the world's third-largest tobacco company, has delivered a total return of about 18% in 2025. Growing demand for oral and smokeless tobacco products has helped the industry offset declining cigarette volumes. Still, shares are down nearly 6% following the company's Oct. 30 earnings release, which featured disappointing sales and guidance. On Oct. 30 Altria increased its buyback authorization from $1 billion to $2 billion—about 2% of its roughly $98 billion market capitalization. The authorization expires at the end of 2026, so the company would need to accelerate repurchases—roughly to the tune of $500 million per quarter—to fully use the program before it lapses. That buyback move complements Altria's attractive 7.3% dividend yield, which ranks among the highest in the S&P 500. The company's message is clear: even with slower top-line growth, management remains focused on returning capital to shareholders. Why These Buybacks Matter for Investors DraftKings, AppLovin, and Altria are each taking meaningful steps to return more capital to shareholders. For investors, these moves reveal how managements view their own valuations—and where potential opportunities may lie. DraftKings stands out for the size of its buyback relative to market cap and its timing while shares are depressed. AppLovin's program is geared more toward sustaining momentum and curbing dilution, and Altria combines high income with the potential for faster repurchases. Each approach tells a slightly different story about shareholder priorities and expected returns.
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