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Just For You $5B+ in Buybacks: What DraftKings, AppLovin, and Altria Are Telling You Written by Leo Miller. Published 11/13/2025. 
Key Points - DraftKings has doubled its buyback program to $2 billion amid a 36% decline in its share price, indicating that management believes the stock can recover.
- AppLovin has soared, and the company just announced a huge boost of $3.2 billion to its repurchase program.
- Altria Group also doubled its buyback capacity to $2 billion, while offering one of the highest dividend yields in the S&P 500.
Three well-known stocks recently made bold moves to return more capital to shareholders, with over $5 billion in fresh buyback authorizations announced. These buyback announcements from DraftKings (NASDAQ: DKNG), AppLovin (NASDAQ: APP), and Altria Group (NYSE: MO) offer a clear view into how each company values itself—and where investors might find upside in today's market. DraftKings: Doubles Buyback Authorization, Despite 36% Drop Imagine a bull market so powerful, every single investor became a millionaire. Not by finding the next NVIDIA or Bitcoin, but by owning a simple index fund.
It sounds impossible. Yet it happened – just a short time ago. Now a legendary figure says: "Brace yourselves. It's about to happen here, in America. But fair warning – it could be the worst thing that ever happens to you."
This story has received little coverage in the press. But if history repeats, it could bump tens of millions of Americans into a 7-figure net worth practically overnight. Click here for the full story. Once-popular consumer discretionary stock DraftKings has recently tumbled. In 2023, online sports-betting giant DraftKings saw its shares surge 209%. It generated a modest 5% gain in 2024 but is down nearly 18% in 2025. Since the end of August, shares have lost about 36% of their value. Investors view the rise of prediction markets, notably those enabled by Robinhood Markets (NASDAQ: HOOD) through its Kalshi partnership, as a potential threat to DraftKings. The company isn't standing still: on its latest earnings call it said it plans to launch its own prediction markets offering. During the call, DraftKings also announced it would be doubling its buyback authorization, raising capacity from $1 billion to $2 billion. That represents more than 13% of the company's roughly $15.2 billion market capitalization—a sizeable move for a growth stock. The company said it expects to be "active with share repurchases over the next quarter," indicating it may deploy this capacity quickly. The large increase in authorization, combined with the recent share decline, suggests DraftKings' management sees its stock as undervalued. AppLovin: Adds More Than $3 Billion to Its Buyback Coffers AppLovin, one of the market's hottest advertising-technology names, has had a strong run: shares are up about 84% in 2025 and more than 100% over the past 52 weeks. Alongside solid earnings, AppLovin announced on Nov. 5 that it had added $3.2 billion to its repurchase authorization, bringing total buyback capacity to $3.3 billion as of the end of October. That amount is roughly 1.6% of its approximately $201 billion market capitalization, reflecting a focus on steady capital returns. AppLovin has spent an average of about $750 million per quarter on buybacks over the past year; maintaining that pace would nearly exhaust the current authorization within a year. The company has also reduced dilution from stock-based compensation—shares outstanding fell from 346 million to 341 million over three quarters—which is notable in tech, where dilution often offsets repurchase gains. Altria Eyes Higher Buybacks, Maintains 7%+ Dividend Yield Altria, the world's third-largest tobacco company, has performed relatively well in 2025, delivering a total return of about 18%. The growing popularity of oral and smokeless tobacco products has helped offset declining cigarette volumes for the industry. Still, shares are down nearly 6% following the company's Oct. 30 earnings release, as sales and guidance disappointed. On Oct. 30 Altria increased its buyback authorization from $1 billion to $2 billion—about 2% of its roughly $98 billion market capitalization. The new authorization expires at the end of 2026, so the company would need to accelerate repurchases—roughly to $500 million per quarter—to fully use it before expiration. This buyback move complements Altria's attractive 7.3% dividend yield, which ranks among the highest in the S&P 500. The company is signaling that, even with slower top-line growth, it remains committed to returning capital to shareholders. Why These Buybacks Matter for Investors DraftKings, AppLovin, and Altria are all taking meaningful steps to return more capital to shareholders. For investors, buybacks can indicate where management sees value and how it intends to allocate excess cash. DraftKings stands out for the size of its buyback relative to market capitalization and for acting while shares are depressed. AppLovin's move is aimed at maintaining momentum and curbing dilution, and Altria's approach pairs an attractive dividend with the potential to accelerate repurchases. Each strategy offers a different way for investors to assess potential upside and shareholder value.
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