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Dear Reader, I was driving to the pickleball court with John Mackey last March - yeah, the guy who founded Whole Foods - when he dropped a story that made me want to immediately double down on my Instacart position (trades under the name Maple Bear, ticker: CART). We're cruising along, talking business, when Mackey starts telling me about the conference table meeting where he sold Whole Foods to Amazon. Picture this: you've got Bezos sitting across from the founder of the most successful organic grocery chain in America, and Mackey's trying to explain why they shouldn't mess with what's working. "When I ran Whole Foods," Mackey tells me, "we used Instacart as our delivery service. It was like a star on our balance sheet - we were showing hundreds of millions in profit from that partnership." But here's where it gets interesting. Bezos looks across that conference table and says he doesn't want some third party delivering groceries with an Instacart logo. He wants Amazon delivery cars. He wants the Amazon brand front and center. Mackey's response? "That's not a good idea. This thing isn't broken. Don't fix it." Guess who won that argument? Bezos got his Amazon delivery cars. He killed the Instacart partnership. And according to Mackey, about a year later he looked at Whole Foods' P&L statements and they were showing hundreds of millions in losses where they used to show hundreds of millions in profits. That conversation happened maybe twenty minutes before we started playing pickleball, and I'm sitting there thinking about what Mackey had just told me. |
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