Re: first 72 hours

,

Circling back on the 72-hour launch window.

Amazon's algorithm is looking for early velocity - how fast you get initial sales, reviews, and engagement.

Hit certain thresholds and it starts pushing your book to more people.

Miss them and you flatline.

The sequence matters: pre-launch setup, day-one actions, day-two follow-through, day-three assessment.

Most people just hit publish and hope, which basically guarantees nothing happens.

This isn't theory.

It's how the algorithm actually works.

If you want to see what actually needs to happen during those 72 hours, let me know and I'll break it down.