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Just For You
Why Losing the Warner Bros. Deal May Be the Best Outcome for Netflix StockBy Leo Miller. Published: 3/31/2026. 
Key Points
- Despite losing its bid to buy Warner Bros., Netflix likely put in its Q1 bottom as investors rallying behind it.
- From Warner Bros.'s deteriorating performance to a multi-billion-dollar termination payout, Netflix may have actually come out on top in the acquisition saga.
- The streaming company will re-center on organic growth, which has been the key to its past success.
- Special Report: The Biggest IPO Ever: Claim Your Stake Today
After a protracted and public effort, streaming services giant Netflix (NASDAQ: NFLX) officially bowed out of its battle to acquire Warner Bros. Discovery (NASDAQ: WBD) in late February. Many viewed the potential blockbuster deal as one that could further increase NFLX’s dominance in the entertainment industry. However, there are reasons to believe that losing the bidding war to Paramount Skydance (NASDAQ: PSKY) could leave the firm in better financial shape for the future.
In the aftermath of the failed WBD takeover bid, here is what current shareholders and prospective investors can expect from Netflix moving forward. Investors Pile Into Netflix as Acquisition Chances FadeShares of Netflix rallied in late February as markets perceived the company’s chances of winning the Warner Bros. deal as waning. On Feb. 24, Warner Bros. said it had received Paramount Skydance’s revised offer, which ended up at $31 per share. Two days later, Netflix said it would not raise its offer. And on Feb. 27, Warner Bros. announced that Paramount Skydance would acquire it. That proved to be a short-term catalyst for Netflix. In just four days, shares of NFLX rallied by 23%, signaling that the market favored the company remaining independent over pursuing the Warner Bros. deal. Several factors contributed to the move in shares. First, the $72 billion equity value Netflix put on the table was steep. The rise in WBD shares was driven almost entirely by acquisition developments rather than meaningful operational improvement. At the end of 2024, before acquisition rumors intensified, Warner Bros. had a market capitalization of about $26 billion — just more than one-third of the equity value Netflix offered. Meanwhile, Warner Bros.' operational metrics deteriorated in 2025. Revenues fell by 5% on a constant-currency basis, marking the company’s worst revenue decline in well over a decade. Adjusted earnings before interest, taxes, depreciation and amortization declined by 3%, and free cash flow dropped 30%. Adjusted earnings per share improved from a loss of $4.62 in 2024 to positive $0.29 in 2025, but that was largely due to a normalization of non-cash impairment losses. Warner Bros. took an enormous $9.6 billion impairment loss in 2024. Because that outlier was absorbed in 2024, impairment losses dropped to just $172 million in 2025 — a shift that reflected accounting normalization more than operational improvement. Given this, it was reasonable to question whether paying a sizable premium for a company that weakened financially in 2025 made sense. Termination Fee and Yield Movements Provide Netflix a WindfallNetflix also picked up tangible financial benefits from walking away and likely avoided substantial financing stress. Notably, Paramount paid Netflix the $2.8 billion termination fee that applied after Netflix pulled its bid. That amount is meaningful — roughly 30% of Netflix’s 2025 free cash flow of $9.46 billion. Analysts had expected Netflix to take on about $50 billion in new debt to finance the deal, which would have materially increased the firm’s leverage from around $14.6 billion at the end of Q4 2025. At the same time, yields on corporate bonds have moved higher — roughly from 4.7% to near 5.1% since Netflix first announced its offer — meaning interest costs on any new debt would probably have been materially higher than initially anticipated. Netflix to Refocus on Organic GrowthLooking ahead, Netflix will prioritize finding sustainable ways to drive organic growth and improve profitability across an already-strong business. The company has demonstrated this capability: operating margin improved by roughly 830 basis points from 2023 to 2025, and revenue growth recovered to about 16% in both 2024 and 2025 after weaker years. Still, long-term growth has decelerated as the platform reaches broader market penetration, so Netflix must identify durable growth drivers. To that end, the company recently announced $1 to $2 price hikes across all tiers — its second price increase in as many years. The standard plan now costs $19.99, making it the highest or tied for the highest among popular streaming services. Those price points are up about 29% from $15.49 in 2023. That prompts questions about how long Netflix can rely on price increases to sustain growth, underscoring the importance of executing on live sports, ad-supported tiers and international expansion. The company expects ad revenue to double in 2026, and on March 25 Netflix expanded its prime-time sports footprint by airing Major League Baseball's Opening Night. Analysts Eye 20%+ Gains, Long-Term Outlook Is More UncertainAnalysts remain broadly bullish on NFLX, with a consensus 12-month price target near $115, implying roughly 25% upside. Price targets updated after Netflix pulled its WBD bid are slightly higher, averaging about $117. Shares are still down roughly 10% from when the company first announced its intention to buy Warner Bros., but NFLX now trades at a forward price-to-earnings ratio near 30x — a bit below its three-year average near 35x. Overall, Netflix doesn’t look dramatically undervalued, though the company has levers it can use to drive long-term gains. Its ability to continue outperforming market indexes, however, remains an open question. |
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