| The pandemic provided a seismic shift in how we do business. The retail industry witnessed the biggest disruption to its business model. In a recent 451 Research survey, 65% of enterprise respondents said that a greater portion of their sales revenue was generated by Direct-to-Consumer (D2C) channels over the past 12 months. The survey unveiled a $165 billion revenue opportunity with D2C strategies! This early-stage tech company operates a cloud-based social sponsorship platform that facilitates one-on-one engagement necessary to bring products to life. 
Retail's traditional sales channels have been rendered obsolete. A new generation of buyers and the need to hedge sales strategies led retailers to invest in Direct-to-Consumer (D2C) channels. Customer expectations are not just what you sell across channels but also the whole experience being intuitive and fluid. This company created a disruptive advertising and multi-channel e-commerce distribution platform to help its customers meet these needs. . The platform uses its influencer channels to drive revenue. This lets small brands bypass traditional display ads and word search advertising, and connect directly with consumers through entertainment and social media influence. Shopify is fully integrated into the platform and allows the brand community members to automatically apply discounts and checkout making the purchase process seamless. The platform can connect the brand's current eCommerce store or can build it for the brand. This creates that fluid experience that the consumer desires! This company has an experienced management team that provides customers assistance by guiding them through growth stages to meet increased demand. If you believe that the retail business changed and you want to be a part of the new social economy then you should take a closer look at this disruptive company.
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