 | Leveling The Playing Field |
Talk about a good Friday! | ||
| We're dropping some big news in the group chat. 👀 Our Sunday Scroll has become a core part of your Sunday ritual — but we've been listening and learning, and it's clear GISTers want more than just sports news. GISTers contain multitudes — our community cares about game-day scores and game-day 'fits, bracket picks and Beyoncé's Cowboy Carter tour — and we want to honor that. So, we're giving our Sunday newsletter a glow-up. Introducing: The Group Chat.  With The Group Chat, we're embracing the full spectrum of what it means to be a modern fan. We'll bring you deep dives on how culture, lifestyle, and identity intersect with what's happening on and off the field. Think brunch with your sporty bestie — a weekly yap sesh that keeps you in the know and helps supplement your healthy, happy lifestyle. | ||
| According to Horizon Media, 60% of fans care just as much about what athletes do off the court as what they do on it. From what they wear, to who they support, to how they parent, sports are culture, and The Group Chat will reflect that. In particular, we'll be discussing health and wellness, fashion and beauty, leisure, and entertainment. You'll see takes like: 🥒 Pickleball: Why it's the yassified version of tennis 👞 The Met Gala: How Black male athletes shape culture and fashion 👠 The rise of tunnel 'fits: How sports have facilitated the unexpected runway 🏒 BookTok: The rise of hockey romances We can't wait for you to vibe with The Group Chat — dropping every Sunday, starting April 20th. And if you have any topics that you want us to dig into, reply to this email or DM us at @thegistusa or @thegistca. |
| More fun, more culture, still so The GIST. Thanks for being a GISTer and for all of your support and feedback over the years. Love always, Ellen Hyslop Co-Founder, The GIST |
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