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What Amazon's Chart Says a Week Before Earnings
Written by Sam Quirke. Published 10/16/2025.
Key Points
- Amazon shares are holding steady just below major resistance at $240.
- Multiple bullish tailwinds suggest traders are simply waiting for next week’s earnings to get clarity.
- There are two clear ways to play it: buy early or wait for the numbers to confirm the next phase has begun.
Amazon.com Inc. (NASDAQ: AMZN) is entering one of its most critical weeks of the year. With earnings due next Thursday, the stock is coiled just below its long-standing $240 ceiling — a level that has repelled every bullish attempt since February. Bears have tried to push it lower in recent weeks, but so far they've failed.
Instead, Amazon has been quietly consolidating, holding its ground about 10% below all-time highs.
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Get your free Wealth Building Report before the 2025 window closesThe setup suggests that, after a roughly 30% rally since April, investors are waiting for fresh numbers before committing to the next leg higher. There are plenty of reasons for optimism: Amazon's chart remains technically constructive, its fundamentals are strong, and broader macro conditions are supportive. Whether you build a position now or wait for a confirmed breakout, the path forward looks increasingly bullish.
A Textbook Consolidation Pattern
Over the past couple of months, Amazon's price action has been defined by patience rather than panic. Although it has yet to break the triple top we've been highlighting around the $240 mark, the absence of a meaningful pullback is a bullish signal. Every dip has been met with buyers stepping in, and Amazon continues to form higher lows.
The stock's Relative Strength Index sits in the low 40s, reflecting a neutral setup that leaves plenty of room to run and suggests the shares are resting rather than rolling over.
Despite some bumps, Amazon remains in the broader uptrend that began in December 2022. Even the roughly 30% pullback last April looks more like a technical reset within that longer-term climb. As long as shares remain above $210 — August's low — the bulls remain firmly in control.
Fundamentals Point to Further Upside
Beyond the chart, Amazon's fundamental momentum supports the bullish case. Its cloud unit, Amazon Web Services (AWS), remains a powerhouse, and analysts continue to point to growing market share amid the AI-driven boom. Recent reports describe "very robust" enterprise AI demand, suggesting AWS could surprise to the upside when results arrive next week.
Meanwhile, the company's retail and advertising divisions have posted solid growth. Combined with what appears to be a strong performance from its Prime Day event earlier this month — which often serves as a springboard for year-end results — Amazon is heading into this earnings report in good position.
Add in risk-on investor sentiment for tech, a relatively stable macro backdrop, easing interest-rate pressure, and healthy consumer demand, and there's every reason for investors to be upbeat.
2 Clear Ways to Trade It
The question now is how to play it. With the stock trapped between $210 support and $240 resistance, investors have two clear choices.
The first is to build a position now. This approach assumes Amazon will deliver another strong quarter and clear resistance to reach fresh highs. The potential reward is capturing the initial upside burst that could take shares to $260 or beyond if the report exceeds expectations — and that's a conservative estimate.
Goldman Sachs recently raised its price target on Amazon to $275, Wells Fargo increased its target to $280, and Mizuho raised its target to $300. That implies roughly 40% of potential upside at the high end of the range — not bad for a $2.3 trillion company.
The Wait-and-See Option
The second option is the more cautious approach: wait for confirmation. In this scenario, investors let next week's earnings do the talking. If Amazon posts a strong report and clears $240 on heavy volume, it would confirm that the next phase of the rally has begun.
Such a move would likely turn the long-standing resistance line into a new support base for the rest of the year. The advantage of this strategy is lower risk — you trade less on speculation and more on confirmation, accepting a potentially smaller but more certain upside.
Either way, Amazon remains one of the market's most prominent stocks, and there are strong reasons to believe next week's earnings could reaffirm that status.
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