It's not a banker or a suit. It's someone much closer to home.
| The Gatekeepers Are Finished |
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| Dear Reader,
The Gatekeepers Are Finished | The suits on Sand Hill Road are scared. | Their game is ending. For years, they were the gatekeepers. The venture capitalists. They sat in their glass towers and decided who got rich. They decided which ideas saw the light of day. | If they liked you, you got a check. If they didn't, you were dead. | Then the market turned. The free money dried up. And the VCs did what they always do. | They panicked. They slammed the door shut. | Now they want you to think the party's over. They want you to believe your dream is finished. That the only way to build wealth is to wait for them to open the door again. | They are wrong. | My Rich Dad taught me one thing: When one door closes, a bigger one opens. You just have to know where to look. The old ladder to wealth is broken. The VCs burned it on their way out the door. | It's time for a new ladder. | Look at BrewDog. A small beer company. Did they beg the bankers for money? No. They went to their customers. The people who drank their beer. The people who loved their brand. | They turned their fans into owners. They built an army of 145,000 investors. | This is the new playbook. This is the answer. Forget the VCs. Forget the banks. Your greatest source of capital is right in front of you. It's your customer. Your community. Your tribe. | The government, for once, did something right. They passed laws. Regulation A+. Regulation CF. These are the keys to the kingdom. They let you raise money from the crowd. From anyone. | This is more than just money. When a customer becomes an owner, everything changes. They don't just buy from you. They fight for you. They become your marketing department. Your sales force. | This is the new ladder. It's how deals get done now. It has four rungs. Understand them, and you can bypass the gatekeepers forever. | The New Ladder of Wealth | The Pre-Launch Deal. This is where it starts. An idea. A product. You need cash to prove it works. Forget the banks. You go to your friends, your family, and your earliest fans. You're not selling shares. You're selling the vision. You raise $50,000 to $250,000 to build your prototype and prove the market wants it. The Community Deal. You have a product. You have customers. Now you turn them into partners. Using Regulation CF, you invite your tribe to own a piece of the company. They aren't just customers anymore. They are evangelists. You raise $1 million to $5 million, and you build an army in the process. The Growth Deal. You're ready for the big leagues. But you don't need the VCs yet. You use Regulation A+ to raise up to $75 million. You're attracting bigger investors now. But you're still in control. You're bringing in serious capital without giving away the company. The Scaling Deal. Now you have all the leverage. You've proven the model. You have an army of customers and investors. The VCs who ignored you? They're now begging for a piece of your deal. This is when you take their money. On your terms. You raise $25 million or more to go global.
| The gatekeepers are finished. The power is shifting. From the few to the many. | Stop waiting for permission. Stop begging for a seat at their table. Your customers are your new venture capitalists. | This is the future. | Welcome to the Private Playbook.
Robert Kiyosaki |
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