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For Your Education and Enjoyment 4 Cold-Weather Stocks to Buy as Winter Spending Heats UpWritten by Chris Markoch. Published 11/16/2025. 
Key Points - Retail stocks like DECK, GOOS, COLM, and VFC could warm up with winter demand.
- Tariffs and spending headwinds may weigh on short-term results, but valuations look appealing.
- Analysts project double-digit earnings growth across several cold-weather apparel leaders.
Love it or hate it, cold weather is coming. From an investor's perspective, it creates opportunities to buy companies whose revenues and earnings pick up as consumers bundle up for winter. Retail stocks have been out of favor as even higher-income consumers try to stretch their dollars further. Still, data from the National Retail Federation (NRF) projects retail sales in November and December will be 3.7% to 4.2% higher than in 2024 and are expected to surpass $1 trillion. Make sure you watch this critical video message …
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For only $19. That's a savings of 85%! Click here now before it's too late. Digging deeper into the survey, respondents plan to spend an average of $890 on gifts and other seasonal items. That spending won't show up in the current earnings season, but higher expected holiday spending makes now a good time for investors to examine retailers and brands tied to winter weather and seasonal purchases. Deckers Outdoor: A Standout Performer Riding Strong Momentum Deckers Outdoor Corp. (NYSE: DECK) is the parent company of UGG and HOKA. Yet DECK stock has fallen about 58.5% in 2025 despite a solid earnings report in late October. The primary headwind is tariffs. Deckers expects "significant tariff headwinds" of roughly $150 million in its 2026 fiscal year and said the burden will remain material into fiscal 2027. There are also concerns that its core consumer may be nearing saturation. Over the last three quarters, revenue and earnings have increased year over year, but DECK's price action suggests investors are questioning how sustainable the tariff-driven pull-forward effect is. Investors may want to consider the analysts' forecasts, which give DECK stock a consensus price target of $118.11. That's roughly a 40% gain from its price as of Nov. 13 and has moved higher as analysts raised targets. At about 14x forward earnings and with expected earnings growth north of 12% over the next 12 months, the stock looks inexpensive relative to its historical multiple and the sector. Canada Goose: A Luxury Play Banking on the High-End Consumer Canada Goose Holdings Inc. (NASDAQ: GOOS) has performed very differently — GOOS is up more than 32% in 2025 and has largely recovered from a brief post-earnings pullback. The company missed both top- and bottom-line estimates, with the latter pressured by elevated sales and marketing expenses, store labor and product costs. The weaker-than-expected topline is generating more concern, as analysts see signs of soft demand while the company pursues product innovation. There is also speculation that Canada Goose could be taken private. Those developments will play out over coming quarters, but for now analysts forecast more than 19% earnings growth over the next 12 months, which sits reasonably with a forward P/E near 17x. Columbia Sportswear: A Mainstream Staple Columbia Sportswear Co. (NASDAQ: COLM) has struggled this year — COLM is down about 35% in 2025 and has faced several analyst downgrades since reporting earnings in late October. Columbia expects tariff-related impacts of $35 million to $40 million in the current fiscal year. Management signaled price increases are coming, but it warned of near-term margin pressure. Still, COLM carries a consensus price target of $60.54, roughly 10% above the current price. Columbia also pays a dividend yielding about 2.2%, with a payout ratio near 36%, which many peers in the category do not offer. VF Corp: A Contrarian Play With High-Profile Brands VF Corp. (NYSE: VFC) owns The North Face and Timberland. Like Deckers and Columbia, VFC beat on both top and bottom lines, but the stock remains down more than 25% year to date. The stock has gained ground since the earnings release despite tariff overhang. Interest may also be driven by VF's plan to sell its Dickies brand for about $600 million, with some proceeds earmarked to reduce debt. VFC trades roughly 6% below its consensus price target of about $16. It trades near 21x forward earnings while analysts forecast earnings growth of over 48% in the next 12 months — a disconnect that could appeal to contrarian investors.
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